Albula Railway

A rebranding of the Swiss railroad and UNESCO World Heritage site famous for swirling viaducts and elongated tunnels that allow for transportation across the Alps.

Brand Identity, Publication
Advisor: Doug Scott 
2021







Identity System


The brand centers the railroad’s remarkable engineering through playful typography while celebrating the graphic language of historic Swiss railway systems. 
   










Publication


I created a double-sided publication that provides context to passengers on the history of both the Albula Railway and the UNESCO World Heritage program.   










The pamphlet is a portable fold-out with a linear top to bottom structure, mirroring the trip train passengers take from departure to destination. Images are placed sequentially and cropped with a similar aspect ratio to that of a typical train window.










 










Website


The website home page emphasizes the brand’s colors and creates extensive space for photography with a mosaic grid system.    










Signage and Merchandise


The circular form and clear iconography of the mark translate flexibly to a variety of print and digital contexts, including a site location marker translated into the six official languages of the United Nations.










 




cargo.site
Los Angeles, Calif.