︎

Fora Travel

Along with the team at Studio Rodrigo in Brooklyn, NY, I designed a minimum viable product for Fora Travel, a startup that connects travel entrepreneurs with clients. The design intentionally invokes Fora’s proactively inclusive, data-driven platform, highlighting the luxury nature of their business, while still coming across as accessible. 

Brand identity and product design
Creative Director: Greg Ervanian
2021

Top: Fora platform animated prototype. Bottom: Fora brand mood board
s






We designed layouts with flexible grid systems, conducive to user generated content that might use a range of photography styles.




Top: Destination and advisor page. Middle: Itineraries page. Bottom: Fora mobile screens






While the brand identity has evolved, the design direction I devised is still prominent in the platform’s current form, including in the company wordmark and page layouts. 




Top: Fora logo construction. Bottom: Fora platform identity system
cargo.site
Los Angeles, Calif.