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Mainfactor

Along with the team at Studio Rodrigo in Brooklyn, NY, I designed a marketing splash page for Mainfactor, an e-commerce business. The goal for the site is to emphasize Mainfactor’s unique capabilities with a bold, creative design that mirrors their position as an industry disruptor.


Desktop and mobile website
Creative Director: Greg Ervanian
Lead Designer: Nick Emrich
2021

Mainfactor website mobile screens mosaic





The website animation reveals key information about the brand alongside an eye-catching animation linked to vertical scroll position. This strategically keeps the attention of potential investors and partners throughout the site. 



Top: Mainfactor motion studies designed in principle. Bottom: Creators page desktop view


Mobile layouts convey an optimized version of the desktop infographics. These diagrams communicate Mainfactor’s unique strategy and process.





We used a bold typographic palette and color gradients to match the industry-disrupting personality of the brand.



 
Mainfactor website design system
cargo.site
Los Angeles, Calif.